Bread And Butter Berlin
The Berlin BREAD & BUTTER exhibition will take place from 20 th – 22nd Jan 2010. Many brands, labels and designers spot this as the season’s best time for their international kick-off. The Berlin show will be expended by introducing fresh formats. The target is to form’Fashion Week Europe‘. One very important format will be’Upstairs’. Found on top of the’Superior Area’ this topic will display the upper casual, luxury sportswear and top of the range denim, as well as progressive men’s and girls’s design.
This year the fair returns to its place of origin, Berlin, which is the strongest and most engaging podium for the contemporary clothing market in Europe, enticing the highest quantity of exhibitors and visitors. A exhibition is a massive market place where supply and demand get together en masse, it makes the chance of securing contracts particularly high. BREAD & BUTTER gives an opportunity to see new collections, to gather info and discover different possibilities.
The location of this happening is the airfield Berlin-Tempelhof. It deserted since October 2008, will be once more the new linchpin of Street- and Urbanwear. The historic airfield became renowned as the starting- and landing point of the Berlin Airlift, which supplied Berlin from 23 June 1948 to 12 May 1949 with critical basic commodities and groceries. It is straightforward to get to from your Ferienwohnung Berlin Zentrum.
since that point, the Berlin-Tempelhof airfield is aworld symbol for charity and brotherhood. The group spirit so important for BREAD & BUTTER is therewith at once inscribed into the DNA of the venue, and harmonises in this meaning also with the standards of’BREAD & BUTTER – tradeshow for chosen brands’ on an idealistic level.
The historical construction, one of the longest coherent buildings of the planet, will be reconstructed under thought of the safety of historical buildings and monuments and in coordination with the owner, and evolved to the wants of the’tradeshow for selected brands’.
the required infrastructure,such as the link of the hangars, the assembly of the climate technique and toilet facilities, will be changed and constructed in the course of the present year under the guidance of Ulrich Weingrtner and BREAD & BUTTER architect team.
The main location of the new tradeshow locale as well as its straight link to 3 tube lines make the airfield Berlin-Tempelhof the optimal venue of the new BREAD & BUTTER BERLIN
The BREAD & BUTTER BERLIN at airport Berlin-Tempelhof has to and will establish new standards. The assembly of the hangar areas permits this. Contentwise, the BREAD & BUTTER will go on to concentrate on its main competences Denim, Young Fashion and Sport lifestyle. In the Urbanwear segment,’Dressed up labels’ for girls and Men play a big part. The exhibiting brands will, according to their category, be presented in newly conceptualized, stylistically coordinated ‘neighbourhoods’.
‘BREAD & BUTTER – tradeshow for selected brands’ must be built up similarly to the specialised shops of the cloth retail. There’s the’authentic store’ : here, as an example Selvage Denim by Levi’s, Wrangler Blue Bell and PRPS in combination with Red Wing, Trickers, Engeneered clothing, Johnson Motors and Nigel Cabourn are carried.
Further stores carry a more trendy, higher genre collection from California and generally from the USA, or again a more commercially characterized assortment of Jeans and sporting clothing with the respective shows and sneakers.Beyond that, there’s the young Menswear store, the sport Lifestyle store etc . Some labels fit with many segments.
As wholesaler for streetwear you need to glaringly let pass this trade fair. Be sure that you care for Ferienwohnungen Berlin Zentrum in due time.
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