When looking for cheap hotels abroad the first word people most commonly entered into a search engine is ‘cheap’. Basically it means ‘not costing a lot of money’, but the word itself can be considered somewhat negative. ‘Cheap and nasty’, for example, is a phrase that none of us really want associated with our bargain price hotels. Is this really what you want on your much-needed holiday? Or has the word in fact taken on a slightly new meaning with more positive associations attached?

Both consumers and holiday-providers will looking at the meaning behind ‘cheap’ and ‘added value’ in these current tough times. When travellers book cheap hotels they are not just looking for ‘inexpensive’; they are hoping to get more for their money at the same time. Travellers are looking for the best deal for their budget.

Hotels have recognised that people will take the time to search for the best bargain that includes a low price and high standards. A low-price isn’t enough. Standing out from the crowd is essential these days, as the market is flooded with special deals and offers. Those that do well in the long term will be the ones who are both low cost and able to back up their offering with good service and high standards. Now is the time to get a great deal as clever hotels and agents are adding in extras to attract holiday-goers. A few added extras will seperate the best hotels from the rest.

So, could this be the key to the real meaning behind the word ‘cheap’ when buying products or services today? Are we really looking for ‘cheap and nice’? As well as offering deals on cheap hotels companies have to offer a good service and quality products so that holiday-makers can feel reassured that the hotels on offer are of an acceptable standard. It’s all about getting that little bit more.

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